What Do You Do With 400,000 Pillows?

By lee medd

How cool is this?

An underground pillow fight club opened its doors to the public this week.

Imitating the iconic Hollywood blockbuster starring Brad Pitt and Edward Norton, more than 100 people joined the club to be schooled on the rules, learn the technique and battle it out in the ring.

Dad and son enter the Pillow Fight Club

Parents were pitted against their children and friends even came to blows as participants tried to make it to the top of the leaderboard.

Points were awarded based on where the pillow strikes the body, with one point awarded for a leg shot, two for a torso shot and five for the head.

And in keeping with the original film, there was one overarching rule; you do not talk about pillow fight club.

Further events took place in cities across the UK including Edinburgh, Cardiff and Bristol to celebrate the release of Premier Inn’s best ever pillow.

The new pillows are being introduced across 800 hotels, with a chunk of the 400,000 leftover pillows used to launch Pillow Fight Clubs across the UK for children and adults to enjoy.

Sarah Simpson, head of product at Premier Inn said: “Pillow fights are one of the few childhood ‘sports’ people can take through to adulthood and still be good at.

“Because of this, we thought Pillow Fight Club would be the perfect way to use leftover pillows before they’re recycled and bring families together to have some fun.

“With the launch of our new pillow in hotels and available to purchase online it seemed like the perfect time to open up the club to the public.”

In a bid to prepare even more pillow fighters across the country, the most famous scene from the Hollywood blockbuster, which celebrates its twentieth anniversary this Autumn, was recreated to explain the eight simple rules of Pillow Fight Club.

Leading the shot-for-shot remake is the clubs’ very own mini Tyler Durden, a character famously immortalised by Pitt in the cult classic movie.

Other than not talking about Pillow Fight Club, other rules include stopping a duel if someone dozes off and limiting the number of bouts to one at a time.

They also stipulate that the “floor is never lava” and that if this is your first fight, “grab a pillow – you have to fight”.

 Category: Uncategorized

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